VIEVE Announces Opening of New Pop-Up in Glasgow
Following a teaser post on social media that VIEVE would be opening a new pop-up in its home city this winter, the award-winning cult makeup brand has just announced today (14th November), that the new store will be opening at Buchanan Galleries.
The Glasgow-based beauty brand, known for its innovative and high-performance makeup will be officially opening its doors at the centre on Thursday 5th December, allowing guests to discover and shop VIEVE’s full range, as well as new and exclusive merchandise.
Founded by a professional Glasgow makeup artist, Jamie Genevieve, VIEVE has built a loyal community with its curated collection of products that perform effortlessly and empower individuals to define beauty on their terms. The brand’s ethos of inclusivity and self-expression is evident in every product, making VIEVE a staple in the beauty routines for many.
Customers visiting the new VIEVE store at Buchanan Galleries will be able to shop its incredible selection of vegan and cruelty-free cosmetics, including bestsellers Skin Nova, Modern Mascara, Sunset Blush Balm and Lip Dew, as well as the new Skin Nova Complexion Balm.
Makeup artists will be on hand at the pop-up, offering the exceptional shopping experience VIEVE is known to provide.
Kathy Murdoch, Centre Director at Buchanan Galleries, commented: “VIEVE is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas.
“There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. It’s going to be well worth the wait for our guests!”
The news of VIEVE’s opening on 5th December 2024 follows the announcement of another local company choosing Buchanan Galleries as the location for their Glasgow-based store. Glasgow-born liqueur brand, Panther Milk will be opening a Christmas pop-up on 26th November, offering customers the world’s first premium, ready-to-drink oat milk cocktail range, including its original Panther Milk Crema.
For more information, please visit vievebeauty.com/ or buchanangalleries.co.uk/.
