Pre-fall fashion – The industry’s ‘new’ season
NICKNAMED fashion’s ‘new season,’ pre-fall is the name on everyone’s lips at the moment.
It is the term given to the mid-season collections that land in store at the start of summer and stay on the rails until Christmas time.
And it’s perfect for enduring these unpredictable changes in weather.
The great thing about pre-fall fashion items is not only are they more accessible; they’re also more affordable.
The likes of Topshop, Warehouse, Miss Selfridge, River Island and Dorothy Perkins have all jumped on the bandwagon and have released pre-fall ranges that were released in June.
They are normally unveiled in a less formal, smaller-scale runway show to the primary fall and spring Fashion Week shows.
Pre-fall fashion can also take the shape of a non-traditional presentation, such as a trunk show or party.
The season usually consists of pieces that are conceptually and aesthetically similar to the more comprehensive fall collection coming up, though they tend to be more commercially appealing looks.
When it comes to shopping the collections, invest in items such as vintage-look dresses, striking knits and cut-priced coats which will remain timeless for the next few seasons and beyond.
Pick light-weight staple items that always work, no matter what the season, and can be worn during the summer months but still layered up for winter.
Autumn might seem far off but now is the perfect time to start shopping for long-lasting pieces that can be restyled into a whole new look in a few months time.
For example, a vintage look dress in retro prints is a classic and can be worn with mary janes or sandals just now, or with knee high boots and a coat for winter.
Another key item for your pre-fall wardrobe is the high-necked blouse. This exudes a gorgeous, victorian look and looks great when paired with a full skirt or jeans.
Shades such as camel, khaki, navy and white are often at the forefront of these collections as they tend to be neutral and versatile enough for any time of the year.
Think of the new season range as the answer to your dilemma of not knowing what to fill your wardrobe with when it comes to key staples.
Pre-fall pieces are not only an exciting new concept for the ultimate fashion consumer, but they can also be kept forever.
Boots, £129, Dune
Dress, £22.99, New Look
Hat, £30, Red Herring at Debenhams
Lace bow blouse by Sister Jane at Topshop, £52
Skater dress, £40, Topshop
Skirt, £35, Dorothy Perkins
Suede ankle boots, £78, Topshop
Suede boots, £65, Topshop
Suedette top £19.99, New Look
Trousers, £32, Dorothy Perkins
