The 2024 fragrance forecast – An expert’s guide to the top perfume trends this year

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As we step into the fragrant corridors of 2024, it’s not just a new year; it’s a journey into the aromatic unknown. Join us as we explore the fragrance forecast that will captivate your senses, from clean girl aesthetics to the resurgence of celebrity fragrances and the blooming rise of gender-neutral scents.

Jonny Webber, a fragrance expert at from, said: “From ground-breaking scent compositions to the resurgence of classic notes, fragrance trends in 2024 are seeing both a push forward in new, individual scents as well as the classic timeless notes that stay firmly at the top of the list.

“Fragrance trends can vary based on fashion influences as well as evolving consumer preferences so we are seeing a big push forward for unisex fragrances, as well as vegan friendly and social media based trends such as clean-girl aesthetics.

“The latest catwalk for S/S 24 proves that classic fragrance notes will always continue to stay popular with the resurgence of the rose.”

Here are some some of the top scents predicted to reign supreme this 2024.

The Rise of Clean Girl Aesthetics

In 2024, we’re witnessing a transformative shift in fragrance preferences influenced by the “Clean Girl” aesthetic. Originating on TikTok with a staggering 7.3 billion hashtag views, this trend extends beyond skincare and makeup to redefine our olfactory experiences. Think fresh, lighter, and uncomplicated fragrances that mirror a lifestyle rooted in simplicity, authenticity, and a profound connection with nature.

Top Picks for Clean Girl Aesthetic Fragrances:

Maison Margiela Replica Beach Walk Eau de Toilette – £105.99
Byredo Blanche Eau de Parfum Unisex – £136.99

Authentic Celebrity Fragrances

Celebrity fragrances are making a comeback, and it’s not just a nostalgic return to the ‘noughties.’ Icons such as Ariana Grande, Billie Eilish, and the Beckhams are not merely faces endorsing products but active collaborators infusing their personal stories and passions into the artistry of perfumery. This revival is a powerful convergence of celebrity influence, storytelling, innovation, and authenticity, bridging the gap between luxury and affordability.

Top Picks for Celebrity Fragrances:

Billie Eilish Eilish Eau de Parfum – £40.99
Ariana Grande R.E.M Eau de Parfum – £28.99
David Beckham Instinct Eau de Toilette – £15.99

The Resurgence of Roses

In 2024, roses aren’t just adorning catwalks; they’re poised to dominate fragrance collections. Inspired by numerous designers during the S/S ’24 Fashion Weeks, rose fragrances are getting a 2024 update, blending soft and powdery notes with bold and intense undertones. Much like Pantone’s Color of the Year, Peach Fuzz, the resurgence of roses promises a nod to retro themes and the comforting warmth of this timeless floral favourite.

Top Picks for Rose Fragrances:

Tom Ford Rose de Chine Eau de Parfum – £187.99
Kilian Roses O Ice Eau de Parfum – £159.99
Narciso Rodriguez Musc Noir Rose Eau de Parfum – £97.99

The Gender-Neutral Surge

2024 marks a watershed moment in fragrance history, with a surge in gender-neutral scents. Breaking away from traditional norms, these scents offer inclusivity, resonating with individuals seeking personal expression over societal expectations based on gender. Versatile and appealing to a broad audience, gender-neutral fragrances redefine the olfactory landscape.

Top Picks for Gender-Neutral Fragrances:

Acqua di Parma Signatures of the Sun Lily of the Valley Eau de Parfum Unisex – £154.99
Thierry Mugler Les Exceptions Fantasquatic Eau de Parfum Unisex – £67.99
Mancera Crazy for Oud Eau de Parfum Unisex – £89.99
In Conclusion: Embrace the Olfactory Odyssey of 2024

Fragrances available at

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