Pre-fall fashion – The industry’s ‘new’ season

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NICKNAMED fashion’s ‘new season,’ pre-fall is the name on everyone’s lips at the moment.

It is the term given to the mid-season collections that land in store at the start of summer and stay on the rails until Christmas time.

And it’s perfect for enduring these unpredictable changes in weather.

The great thing about pre-fall fashion items is not only are they more accessible; they’re also more affordable.

The likes of Topshop, Warehouse, Miss Selfridge, River Island and Dorothy Perkins have all jumped on the bandwagon and have released pre-fall ranges that were released in June.

They are normally unveiled in a less formal, smaller-scale runway show to the primary fall and spring Fashion Week shows.

Pre-fall fashion can also take the shape of a non-traditional presentation, such as a trunk show or party.

The season usually consists of pieces that are conceptually and aesthetically similar to the more comprehensive fall collection coming up, though they tend to be more commercially appealing looks.

When it comes to shopping the collections, invest in items such as vintage-look dresses, striking knits and cut-priced coats which will remain timeless for the next few seasons and beyond.

Pick light-weight staple items that always work, no matter what the season, and can be worn during the summer months but still layered up for winter.

Autumn might seem far off but now is the perfect time to start shopping for long-lasting pieces that can be restyled into a whole new look in a few months time.

For example, a vintage look dress in retro prints is a classic and can be worn with mary janes or sandals just now, or with knee high boots and a coat for winter.

Another key item for your pre-fall wardrobe is the high-necked blouse. This exudes a gorgeous, victorian look and looks great when paired with a full skirt or jeans.

Shades such as camel, khaki, navy and white are often at the forefront of these collections as they tend to be neutral and versatile enough for any time of the year.

Think of the new season range as the answer to your dilemma of not knowing what to fill your wardrobe with when it comes to key staples.

Pre-fall pieces are not only an exciting new concept for the ultimate fashion consumer, but they can also be kept forever.

Boots, £129, Dune

Boots, £129, Dune

Dress, £22.99, New Look

Dress, £22.99, New Look

Hat, £30, Red Herring at Debenhams

Hat, £30, Red Herring at Debenhams

Lace bow blouse by Sister Jane at Topshop, £52

Lace bow blouse by Sister Jane at Topshop, £52

Skater dress, £40, Topshop

Skater dress, £40, Topshop

Skirt, £35, Dorothy Perkins

Skirt, £35, Dorothy Perkins

Suede ankle boots, £78, Topshop

Suede ankle boots, £78, Topshop

Suede boots, £65, Topshop

Suede boots, £65, Topshop

Suedette top £19.99, New Look

Suedette top £19.99, New Look

Trousers, £32, Dorothy Perkins

Trousers, £32, Dorothy Perkins

Styletto Mag is a Scottish online magazine which publishes the latest articles on fashion, beauty, shopping and life. The site was founded by journalist Lisa Boyle in August 2011. Styletto Mag is a sleek, easy to access online magazine which features shopping trends, beauty reviews, funny features and women's lifestyle articles. COMING SOON : STYLETTO SHOP - Stay tuned for the Styletto store where you can purchase some amazing one-off vintage pieces, modern, on-trend clothing and accessories to ensure you're always sporting the most coveted items. STYLETTO PRINT EDITION - Soon to be Scotland's best selling magazine, Styletto will be your most glamorous new glossy for women's lifestyle, fashion updates, beauty lust haves and much more. To contribute or submit articles, send them to Lisa Boyle at editor.styletto@gmail.com.

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