Smile Direct Club launches first store in Glasgow city centre

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Teledentistry pioneer, SmileDirectClub, is helping to support the local economy and the government’s Glasgow is Open campaign, by launching its first SmileShop in Glasgow’s Buchanan Street.

SmileDirectClub will be offering affordable teeth aligner therapy to help residents create a smile they love, following research which shows 38 per cent of Glaswegians revealing they are most self conscious about their teeth and 24 per cent about their smile.

The company, which claims it can straighten teeth for a fraction of the price of other invisible braces, offers a unique customer experience in their SmileShops where appointments are free and include a 3D image of customers teeth with its innovative technology – and, if eligible, consumers receive premium teeth whitening.

As part of the launch, a study revealed that 41 per cent of people in the city avoid smiling because they don’t like their teeth; 22 per cent have covered their mouth when talking; and 63 per cent smile with their mouth closed.

With that in mind, SmileDirectClub has  launched a new SmilePlan that can be paid over a 24 months period at just £69 monthly, or £1,499 for  the treatment that takes on average six months to complete.

David Cran, Vice President of SmileDirectClub, UK and Ireland, commented: “We are thrilled to launch our first SmileShop storefront in perfect time as the government launches its Glasgow is Open campaign.

“With a mission to help more people realise the life-changing potential of their smiles, SmileDirectClub will continue to increase access to affordable and convenient clear aligner therapy through our SmileShops and also our impression kits.”

Visit the new SmileShop at Unit 8, Buchanan Galleries, 220 Buchanan Street, Glasgow, G1 2FF

For further information please contact

Styletto Mag is a Scottish online magazine which publishes the latest articles on fashion, beauty, shopping and life. The site was founded by journalist Lisa Boyle in August 2011. Styletto Mag is a sleek, easy to access online magazine which features shopping trends, beauty reviews, funny features and women's lifestyle articles. COMING SOON : STYLETTO SHOP - Stay tuned for the Styletto store where you can purchase some amazing one-off vintage pieces, modern, on-trend clothing and accessories to ensure you're always sporting the most coveted items. STYLETTO PRINT EDITION - Soon to be Scotland's best selling magazine, Styletto will be your most glamorous new glossy for women's lifestyle, fashion updates, beauty lust haves and much more. To contribute or submit articles, send them to Lisa Boyle at

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